Gentle Monster New York

Gentle Monster’s New York SoHo flagship reopened in September 2026 following its first full-scale renovation since the store’s original opening.Building on a long-standing relationship with Gentle Monster, SOF Partners worked closely with the brand throughout the renovation process, supporting the project from early planning and design development through coordination and execution.The renewal transformed the existing SoHo location into a refreshed retail environment while preserving the distinctive identity and immersive experience that define Gentle Monster. Through close collaboration with the client, consultants, and project team, SOF Partners helped bring the renewed vision of the New York flagship to life.